Social DNA
There has been a lot of discussion recently about whether Google has, in their DNA, what it takes to 'get' social. Well I think I 'get' social but I'm not sure how much my life is improved by getting the news 30 mins ahead of everybody else and I'm pretty certain that I don't need to actually see people go through the arduous process of constructing a reply in real-time. So I'm well disposed to the idea of a ' social layer ' that improves the processes I'm already familiar with - although a better analogy might be a ' social render ' that can be used to fill in the gaps and smooth over the rough transitions. A good test will be how Google contacts are handled. Google contacts is a tremendous asset. With an Android phone, all you need to do is enter your Google credentials and your email, calendar and contacts are there. I've got an iPhone and, with slightly more configuration, you can do the same thing. The thing is that Go...